Social Experiment. People care when they know.
Fashion for a bargain – that‘s what everyone wants. A T-Shirt for 2€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price.
We placed a bright turquoise vending machine AS Social Experiment, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced. Eight out of ten shoppers decided against it!
We need to challenge brands and retailers to take responsibility for the people and communities on which their business depends. Ask the brands whose clothes you love and help start a Fashion Revolution. Social Experiment.
24 April was Fashion Revolution Day which is held in memory of the 1,133 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. We need greater transparency in the fashion supply chain because we can’t improve conditions or protect the environment without knowing where our clothes are made.
If you would like to support our campaign and help to build a better future for everyone in the global fashion supply chain, please Join the revolution at: http://fashionrevolution.org/
Social Experiment. Join the revolution at: http://fashionrevolution.org/